c’mon, let’s play
c’mon,
let’s play
MICHIGAN lottery
We partnered with the folks at Michigan Lottery to promote their always-changing, ever-expanding offering of online games. From digital TV ads to site takeovers and social media posts, Michiganders from Lansing to the Upper Peninsula knew they could play anytime, anywhere. Shout out to project partners Ovative Group (media and analytics) and Gasket Studios (animation).
STRATEGY — CONCEPT DEVELOPMENT — DIGITAL TV — RADIO — DIGITAL & SOCIAL ADVERTISING
MICHIGAN lottery
We partnered with the folks at Michigan Lottery to promote their always-changing, ever-expanding offering of online games. From digital TV ads to site takeovers and social media posts, Michiganders from Lansing to the Upper Peninsula knew they could play anytime, anywhere. Shout out to project partners Ovative Group (media and analytics) and Gasket Studios (animation).
STRATEGY — CONCEPT DEVELOPMENT —
DIGITAL TV — RADIO
DIGITAL & SOCIAL ADVERTISING
budget-friendly film
We had a tiiiiiggggghhhht budget for these digital TV spots, so our creative team rolled up their sleeves and whipped up this clever plan to leverage stock video footage and overlay the animated Michigan Lottery game characters. Voila!
budget-friendly film
We had a tiiiiiggggghhhht budget for these digital TV spots, so our creative team rolled up their sleeves and whipped up this clever plan to leverage stock video footage and overlay the animated Michigan Lottery game characters. Voila!
MI STORY
Lemons from lemonade, lipstick on a pig—pick your idiom. We were tasked with “making something” out of hours and hours of less-than-perfect lottery winner footage. The Ostronauts™ came to the rescue and developed digital TV spots, a digital ad campaign and landing page.
MI STORY
Lemons from lemonade, lipstick on a pig—pick your idiom. We were tasked with “making something” out of hours and hours of less-than-perfect lottery winner footage. The Ostronauts™ came to the rescue and developed digital TV spots, a digital ad campaign and landing page.
WINNING MOMENTS
This time, the client had a recorded big-winner phone call and came to us to figure out what to do with it. Obviously, there was no existing video and the quality of the call was sketchy, but you could feel how genuine this life changing moment was. Our solution was to animate the winners and leverage the phone call audio in the digital TV spot. The whimsy of the animation paired with the real-life drama of the call was a perfect match.
This time, the client had a recorded big-winner phone call and came to us to figure out what to do with it. Obviously, there was no existing video and the quality of the call was sketchy, but you could feel how genuine this life changing moment was. Our solution was to animate the winners and leverage the phone call audio in the digital TV spot. The whimsy of the animation paired with the real-life drama of the call was a perfect match.
