BADASS BUILDINGS
norshield
⭑⭑⭑
REBRAND
MARKETING STRATEGY
WEBSITE OVERHAUL
CONTENT CURATION
PRINT COLLATERAL
CEU COURSE
⭑⭑⭑
Norshield Architectural Security Products has been the go-to supplier of blast- and forced-entry-resistant windows and doors for more than 40 years. Norshield wanted to bust out of what had been a nice little business servicing U.S. embassies and consulates and target a wider range of public and private buildings. To achieve growth, Norshield had to break out and start marketing to a segment of architects who had never heard of them. Public sector projects including banks, schools and corporate campuses have become increasingly interested in “hardening” practices. Ostrom Creative helped them rebrand, sharpen messaging and retool to reach a (sadly) growing market.
BADASS
BUILDINGS
norshield
⭑⭑⭑
REBRAND
MARKETING STRATEGY
WEBSITE OVERHAUL
CONTENT CURATION
PRINT COLLATERAL
CEU COURSE
⭑⭑⭑
Norshield Architectural Security Products has been the go-to supplier of blast- and forced-entry-resistant windows and doors for more than 40 years. Norshield wanted to bust out of what had been a nice little business servicing U.S. embassies and consulates and target a wider range of public and private buildings. To achieve growth, Norshield had to break out and start marketing to a segment of architects who had never heard of them. Public sector projects including banks, schools and corporate campuses have become increasingly interested in “hardening” practices. Ostrom Creative helped them rebrand, sharpen messaging and retool to reach a (sadly) growing market.
Norshield, while a leader in the forced-entry and ballistic-resistant doors and windows industry, was pulling up the rear in the branding department. Their website dated back to the Clinton administration, was virtually invisible in terms of SEO, and had about the same functionality as a PowerPoint deck. The Ostrom team brought their website and marketing materials into the present day—adding a series of case studies to attract and capture architects, glazing contractors and safety-minded C-level types.
AOL CALLED…
AOL called…
Norshield, while a leader in the forced-entry and ballistic-resistant doors and windows industry, was pulling up the rear in the branding department. Their website dated back to the Clinton administration, was virtually invisible in terms of SEO, and had about the same functionality as a PowerPoint deck. The Ostrom team brought their website and marketing materials into the present day—adding a series of case studies to attract and capture architects, glazing contractors and safety-minded C-level types.
We’ve always been advocates of long-format content and Norshield’s business provided plenty of material. Creating editorial-style case studies built around architectural gems in faraway places encourages deep engagement with web visitors and gets additional mileage on LinkedIn and with industry trade pubs.