FOR THOSE
ABOUT TO rock

⭑ cowboy RESEARCH™
⭑ REBRAND
⭑ MARKETING STRATEGY
⭑ WEBSITE OVERHAUL
⭑ CONTENT CURATION
⭑ PRINT COLLATERAL

How do you get big? Sunset Stone looked to Ostrom Creative to help transition their brand narrative and their marketing approach from a local stone producer with a cult following to a regional and someday national player. We started by applying our Cowboy Research™ techniques to sift through the accumulated silt of 50 years and found some nuggets of gold. After hours and hours of interviews, arguments and whiteboard sessions, we got down to branding the bedrock. Since then, we’ve been systematically overhauling everything from their web experience and sales collateral to the way they use social media and digital marketing.

⭑ cowboy RESEARCH ⭑
⭑ REBRAND ⭑
⭑ MARKETING STRATEGY ⭑
⭑ WEBSITE OVERHAUL ⭑
⭑ CONTENT CURATION ⭑
⭑ PRINT COLLATERAL ⭑

How do you get big? Sunset Stone looked to Ostrom Creative to help transition their brand narrative and their marketing approach from a local stone producer with a cult following to a regional and someday national player. We started by applying our Cowboy Research™ techniques to sift through the accumulated silt of 50 years and found some nuggets of gold. After hours and hours of interviews, arguments and whiteboard sessions, we got down to branding the bedrock. Since then, we’ve been systematically overhauling everything from their web experience and sales collateral to the way they use social media and digital marketing.

Sunset Stone was purchased with the intent of transforming a mom-and-pop manufactured stone company with a rock-solid reputation into a formidable regional—or even national—brand. We used Cowboy Research to dust off the parts of the company’s past that were essential to its future. Our Voice of Customer interviews helped us uncover how highly regarded their level of service is, how much people love the quality vs. cost proposition, and how employees felt taken care of and vested in the company’s success.

Cowboy research

GIDDY-UP

Cowboy research

GIDDY-UP

Sunset Stone was purchased with the intent of transforming a mom-and-pop manufactured stone company with a rock-solid reputation into a formidable regional—or even national—brand. We used Cowboy Research to dust off the parts of the company’s past that were essential to its future. Our Voice of Customer interviews helped us uncover how highly regarded their level of service is, how much people love the quality vs. cost proposition, and how employees felt taken care of and vested in the company’s success.

OUR JOB IS TO HELP OUR CLIENTS SELL lots and lots of THEIR STUFF. PERIOD.

a refreshed brand calls for a refreshed website

or in this case, a complete overhaul.

a refreshed brand calls
for a refreshed website

or in this case, a complete overhaul.

With a new website in place, Sunset Stone is fielding more requests than ever. OC set them up with a series of targeted, automated emails that distinguish between building professionals and homeowners.