You could have fit what our agency knew about actuators in your back pocket. Turns out, they’re everywhere: riding lawnmowers, hospital beds, manufacturing equipment, tow trucks, motorcycles, etc., etc., etc. Power Equipment & Manufacturing (PEM) was looking to increase brand awareness and to “rustle up 6 or 10 leads.” Ostrom Creative designed and implemented a digital display advertising campaign that drove their small and specific audience (engineers) to a Digital Destination™ with case studies, technical specifications and a lot of very engineery copy. Oh, and if we’re keeping score, we stopped counting the leads when we hit 30 in 90 days.