Changing minds. Helping hands.
Sadly, 4 in 5 individuals diagnosed with carpal tunnel syndrome (CTS) choose to endure the discomfort. That’s understandable, considering that surgical solutions have traditionally required a hospital stay, physical therapy and many weeks in recovery. Sonex Health is championing a technology and a technique that is changing all that. Sonex looks to Ostrom Creative to design and execute market-specific blitzes that target individuals suffering from CTS symptoms or searching for relief and make them aware of a potentially life-changing choice.
Changing minds. Helping hands.
Sadly, 4 in 5 individuals diagnosed with carpal tunnel syndrome (CTS) choose to endure the discomfort. That’s understandable, considering that surgical solutions have traditionally required a hospital stay, physical therapy and many weeks in recovery. Sonex Health is championing a technology and a technique that is changing all that. Sonex looks to Ostrom Creative to design and execute market-specific blitzes that target individuals suffering from CTS symptoms or searching for relief and make them aware of a potentially life-changing choice.
OC has been blazing a trail across the U.S., helping our clients and their care-provider partners spread the word about carpal tunnel release using real-time ultrasound guidance. Our work has produced fruit in the burbs, entire mega markets and out in the sticks. The crux of the assignment is getting folks screened for CTS and determining if the procedure is right for them.
30+
markets
71+
media outlets
Our target audience for these initiatives is a little more mature. They love Bob Seeger, the local Opitz and a good coupon, but they also watch their local news on a smart TV. Leaning on digital media alone is not our best option. We leverage a bevy of media platforms… old and new. From billboards to community-based newsprint to streaming TV to country radio, we continue to do it all.
71+
media outlets
Our target audience for these initiatives is a little more mature. They love Bob Seeger, the local Opitz and a good coupon, but they also watch their local news on a smart TV. Leaning on digital media alone is not our best option. We leverage a bevy of media platforms… old and new. From billboards to community-based newsprint to streaming TV to country radio, we continue to do it all.
To get to the heart of a market, we draw from a deep palette of tactics, including print and social ads, landing pages, billboards, radio and tv spots. As each market is a little different, the mix of tactics used is never quite the same.
600+
procedures
(and counting)
Awareness is great, but let’s be honest, you better have more to show. With Sonex, that means procedures. Driving patients to our landing pages is a close second. When we do that, we close at an astonishing rate. To date, Ostrom and Sonex have succeeded in helping more than 600 wrists navigate a path to a pain-free existence
600+
procedures
(and counting)
Awareness is great, but let’s be honest, you better have more to show. With Sonex, that means procedures. Driving patients to our landing pages is a close second. When we do that, we close at an astonishing rate. To date, Ostrom and Sonex have succeeded in helping more than 600 wrists navigate a path to a pain-free existence.
Committing to any kind of medical procedure takes time. So when we think about success with Sonex, we have to think beyond the 3-4 week window we have to pull off a market blitz. Evangelism creeps into the consciousness and it’s no small win to just plant the seed that we have an option for them.
Committing to any kind of medical procedure takes time. So when we think about success with Sonex, we have to think beyond the 3-4 week window we have to pull off a market blitz. Evangelism creeps into the consciousness and it’s no small win to just plant the seed that we have an option for them.